Competition and Price Discrimination in Yellow Pages Advertising <link rel="stylesheet" typetext/css href="../toc/style.css"/> </head> <body> <table id="banner" width="100%" bgcolor="#FFFFFF" cellpadding="3" summary="t1"> <tbody> <tr> <td> <table width="100%" bgcolor="#3399CC" cellpadding="5" cellspacing="3" summary="banner"> <tbody> <tr> <td><p style="color: #ffffff;">The RAND Journal of Economics<br /> 1776 Main Street<br /> Santa Monica, CA 90401<br /> <br /> <br /> <p><a class="four" href="http://www.rje.org">Home</a> <a class="four" href="http://www.rje.org/contact.html">Contact Us</a> <a class="four" href="http://www.rje.org/search.html">Search</a></p></td> <td align="right" valign="top"> <h1>The RAND Journal<br /> of Economics</h1> </td> </tr> </tbody> </table> </td> </tr> <tr> <td> <table width="100%" bgcolor="#FFFFCC" summary="menu"> <tbody> <tr> <td class="one"><a class="one" href="http://www.blackwellpublishing.com/editors.asp?ref=0741-6261" target="new"> Editorial | </a> <a class="one" href="http://www.blackwellpublishing.com/journal.asp?ref=0741-6261&site=1" target="new">Forthcoming | </a><a class="one" href="/sup-mat.html">Supplementary Material | </a> <a class="one" href="https://editorialexpress.com/cgi-bin/rje_online.cgi?action=browse&tid=38330&sc=eQW1ucsi" target="new">Tables of Contents | </a><a class="one" href="http://www.blackwell-synergy.com/action/doUpdateAlertSettings?journalCode=RAND&action=addJournal" target="new">E-Table of Contents | </a><a class="one" href="/styleguide.html">Style Guide | </a><a class="one" href="/iolinks.html">IO Links </a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <div class="navtrail"> <a href="/">RJE Home</a> </div> <div id="threecolumn"> <div id="leftcolumn"></div> <div id="rightcolumn"> <table width="100%" cellpadding="5" cellspacing="5" class="side_menu"> <tr> <td><a class="four" href="http://editorialexpress.com/rand" target="new">Online Submissions</a></td> </tr> <tr> <td><a class="four" href="/subs.html">Online Access</a></td> </tr> <tr> <td><a class="four" href="http://gemini.econ.umd.edu/cgi-bin/rje_online.cgi" target="new">Order PDFs</a></td> </tr> <tr> <td><a class="four" href="http://www.blackwellpublishing.com/subs.asp?ref=0741-6261" target="new">Subscribe/Renew</a></td> </tr> <tr> <td><a class="four" href="/nobel.html">Nobel Laureates</a></td> </tr>  </table> </div> <div id="content">  <h1> Competition and Price Discrimination in Yellow Pages Advertising <p></h1><hr> <strong>Volume:</strong> Volume 36, No. 2<p> <strong>Issue:</strong> Summer 2005<p> <strong>Pages: </strong>378-390 <p> <strong>Authors:</strong> Meghan Busse and Marc Rysman <p> <strong>Title:</strong> Competition and Price Discrimination in Yellow Pages Advertising <p> <strong>Abstract:</strong> We examine the effect of competition on second-degree price discrimination in display advertising in Yellow Pages directories. Our main empirical finding is that while competition is associated with lower prices, the association is not proportional along the range of product offerings. Instead, directories that face more competitors offer price schedules that display a greater degree of curvature than directories facing less competition. This means that purchasers of the largest ads pay less per ad size relative to purchasers of small ads in more-competitive directories. <p> <hr> <ul style="padding-bottom:8px; font-size:11px"> <li><a href="http:/cgi-bin/hmrp/rje-ice-form.pl"> Search Abstracts</a> <li><a href="http://gemini.econ.umd.edu/cgi-bin/rje_online.cgi">Order Back Issues or Articles</a></li> </ul> </div> </div>  <div id="footer" style="background: #ffffff; padding: 4px;" align="center"> <p style="font-size:10px;">Copyright © 2009 RAND Journal of Economics.</p> </div>   </div> </body></html>