Common Agency with Horizontally Differentiated Principals


Volume: Volume 28, No. 2

Issue: Summer 1997

Pages: pp. 323-345

Authors: Claudio Mezzetti

Title: Common Agency with Horizontally Differentiated Principals

Abstract: I analyze a common agency relationship where the agent has private information about the difference in his value for two principals. When the principals independently offer incentive contracts, the agent specializes less than is socially efficient, but more than when they cooperate and choose the contract that maximizes their joint payoff. Under both arrangements the agent faces countervailing incentives. The pooling region of types receiving a flat fee is larger and the incentive pay of the remaining types is lower powered under cooperation than under independent contracting. The principals prefer independent contracting with a common agent to exclusive dealing.


JEL Classification

Asymmetric and Private Information (D820)
Theory of Uncertainty and Information (0261)